Top 10 CX Design Agencies in India

What is CX Design?

CX design is more than just designing interfaces—it’s about designing experiences. From the moment a customer sees your ad to the time they leave a review (hopefully a glowing one), every touchpoint is part of the CX journey. It’s emotional, practical, digital, and human—all rolled into one.

Think of it like a movie: your product is the plot, your UI is the cinematography, and CX? That’s the whole experience that makes people laugh, cry, or hit the back button.

Why Choosing the Right Agency Matters

Choosing a CX design agency is like choosing a co-writer for your brand story. Get the wrong one, and your customers may end up in a tragic comedy. Get the right one, and you’ve got a blockbuster.

Here’s why it matters:

• Retention over Acquisition – Great CX keeps customers coming back.
  
• Reduced churn – Intuitive experiences reduce friction and drop-offs.
  
• Brand loyalty – Customers remember how you made them feel.
  

Criteria for Selection

How do you separate the gems from the junk? Here’s what we considered when picking the Top 10 CX Design Agencies in India:

Innovation

Are they ahead of the curve? Do they understand emerging technologies like AI, voice interfaces, or predictive UX?

Portfolio

A killer portfolio speaks louder than buzzwords. Real projects. Real impact.

Client Reviews

What are clients saying? (Pro tip: Check Glassdoor too. Happy employees = better work.)

Industry Recognition

Awards, speaking engagements, partnerships with global brands? That’s credibility.

Top 10 CX Design Agencies in India (2025)

1. Onething Design Studio – Gurgaon

If CX design were a sport, Onething would be in the hall of fame. With a stunning portfolio across sectors—healthcare, fintech, edtech—they combine strategy, emotion, and tech to craft experiences that just feel right. Their work with Bajaj Finserv and TATA 1MG has raised the bar in the Indian digital space.

2. ZYKRR Technologies Pvt. Ltd. – Mumbai

Zykrr blends customer experience analytics with thoughtful design. They’re not just about making things look pretty—they design experiences based on real data and user behavior. Their platform helps brands measure, manage, and master CX.

3. Octet Design Studio – Ahmedabad

Octet has been quietly crushing it in the B2B space. With a focus on UX research and product strategy, they ensure that every decision is rooted in user behavior. Their strong suit? Turning complex enterprise workflows into delightful experiences.

4. White Warbler Communications Pvt. Ltd. – Pune

More than just a design studio, White Warbler brings branding, marketing, and CX under one roof. They specialize in holistic brand storytelling that resonates. If you’re looking for a CX partner that understands emotions and business both, check them out.

5. Wilson Wings – Bengaluru

With a motto like “Design that breathes empathy,” you know Wilson Wings takes CX seriously. They have a sharp eye for user-centered design and specialize in turning feedback loops into product innovation. Bonus: They’re great collaborators.

6. Fractal Ink Design Studio – Mumbai

Part of the global Dentsu Aegis Network, Fractal Ink mixes design, tech, and storytelling beautifully. Whether it’s building mobile-first banking apps or rethinking digital ecosystems, they’re known for large-scale impact with finesse.

7. Lollypop Design Studio – Bengaluru

Lollypop is a global powerhouse with Indian roots. Their mantra—“Design for delight”—comes through in every pixel. They’ve worked with giants like Samsung, Sony, and Myntra, and bring deep cultural context to every CX strategy.

8. Think Design – Hyderabad

From UX research to design systems, Think Design operates at every layer of the experience stack. Their work is data-driven, empathetic, and insanely scalable. Plus, their deep dives into healthcare, education, and enterprise solutions make them a favorite for complex CX problems.

9. NetBramha Studios – Bengaluru

A pioneer in CX and service design, NetBramha is all about design-led digital transformation. They emphasize co-creation and deep user research, helping brands create solutions that are both innovative and user-approved.

10. YUJ Designs – Pune

YUJ focuses heavily on UX strategy with measurable business outcomes. From usability audits to design systems and enterprise platforms, their approach to CX is analytical and long-term focused. A great choice for product-heavy industries.

How to Choose the Right CX Partner

So how do you pick your perfect match?

Questions to Ask

• What does your design process look like?
  
• How do you measure the success of CX?
  
• Can I speak to one of your past clients?
  
• What industries have you worked in?
  

Red Flags to Avoid

• Over-promising timelines
  
• Lack of research in the process
  
• No data-driven decision-making
  
• Design without post-launch support
  

Conclusion

Customer experience is the new battleground—and with the right CX design agency by your side, you’re not just surviving, you’re thriving. Whether you’re a startup or a legacy brand, investing in CX is no longer optional. It’s what will set you apart in a sea of sameness.

Explore, compare, and pick the agency that fits your vision—and remember, in CX, small tweaks make big waves.